Premium digital marketing services, designed and priced specifically for small businesses
Get STarted Today
Premium digital marketing services, designed and priced specifically for small businesses
Get STarted TodayAdaptivly offers digital marketing services, including one-time creation of Google Paid Search Ads campaigns, configuration of Google Local Services Ads campaigns, and optional ongoing monitoring and maintenance for your active campaigns. Adaptivly is a certified Google Partner.
Adaptivly combines technology and individual expertise to efficiently deliver top quality services at a fraction of the cost of traditional agencies. Our team has decades of experience, including building software at companies like Google and managing digital marketing at global brands like Orbitz and Fanatics. We’ve used that shared expertise to automate much of the campaign creation process, but every campaign is individually reviewed and perfected by our team to ensure we give you the best possible result.
Our services are designed to maximize your value while being as modular and flexible as possible. If you have any questions, or if you'd like us to help with anything that isn't listed below, please don't hesitate to contact us!
Our primary service offering gives you everything you need to launch a successful Google Paid Search Ads campaign. This is a one-time service, and you will fully own the campaign we build for you, regardless of whether you choose to work with us to provide ongoing maintenance and monitoring.
This is an optional add-on to our primary service offering. Though Google's Local Services Ads won't be a fit for every business, they can be a powerful tool if you provide highly localized services or primarily engage with customers at a physical location. This setup is also a one-time service, and you will fully own the campaign we build for you.
Once your campaign is created, you can have us continue to manage and optimize it as part of a month-to-month service with no long-term commitment. We'll track key metrics, provide regular updates, adapt to any changes in Google's ecosystem, and continuously look for opportunities to maximize your campaign's performance.
Unlike more traditional agencies, there are no long lead times for getting your ad campaign live. The entire process from our first conversation to a launched campaign can be completed in a matter of days, and it requires just a few steps to get us the information and access we need to get you quality results. You can see what the entire process entails below.
Our first step is to setup a brief meeting to introduce our services, learn more about your company, and ensure that we're the right fit to help you accomplish your goals. We'll also give you a better understanding of what you can expect when working with us and answer any questions you may have.
Optionally, we can also walk you through an advertising feasibility and ROI analysis that helps to show if your business metrics are a fit for running a profitable ad campaign.
Estimated time: 30 minutes
We start with a brief meeting to introduce our services, learn more about your company, and ensure that we're the right fit to help you accomplish your goals. We'll also optionally walk you through an advertising feasibility and ROI analysis tailored to your business metrics.
Estimated time: 30 minutes
Once you've decided that our services are a fit, we'll ask you to complete a form that provides us with the information we need to get started crafting your ad campaign. The form will gather more detail on your goals, your budget, and any prior or ongoing advertising activity.
Estimated time: 10-20 minutes
Once you've decided that our services are a fit, we'll ask you to complete a form that provides us with the information we need to get started crafting your ad campaign. The form will gather more detail on your goals, your budget, and any prior or ongoing advertising activity.
Estimated time: 10-20 minutes
Depending on the information you share with us in our intake form, we'll work with you to either create and configure necessary accounts within the Google ecosystem or get access to any existing accounts.
We'll ensure that all accounts are properly setup and connected to ensure accurate reporting, and we'll verify that you're taking advantage of any relevant Google ad credit promotional offers (which can save you hundreds in ad costs).
Estimated time: 1-2 days
We'll work with you to create and configure necessary accounts within the Google ecosystem or get access to any existing accounts. We'll ensure that all accounts are properly setup for accurate reporting and verify that you're taking advantage of any relevant Google ad credit promos (which can save you hundreds in ad costs).
Estimated time: 1-2 days
Conversion tracking helps us to measure your ad campaigns efficacy and optimize its performance over time. What constitutes a "conversion" will be specific to your business, but they typically include either online sales or direct contacts from users that came to your site via an ad.
We'll work with either you or your site management team to configure conversion tracking, and we'll provide instructions to make it as painless as possible. Getting this setup early reduces the amount of time it takes for you to get the best return possible from your campaigns.
Estimated time: 1-2 days
Conversion tracking helps us to measure your ad campaigns efficacy and optimize its performance over time. We'll work with either you or your site management team to configure conversion tracking, and we'll provide instructions to make it as painless as possible.
Estimated time: 1-2 days
The final step is for us to create and launch your ad campaign. This includes generating as many ad groups, keywords, and ad copy components as required to provide full coverage for your company's offerings.
We use technology to help us deliver a significantly more comprehensive campaign than other agencies on a much shorter timeline, but we take the time to have an expert thoroughly review and tweak each campaign to guarantee its quality.
Estimated time: 2-3 days
The final step is to create and launch your ad campaign, which includes all ad groups, keywords, and ad copy necessary to provide full coverage for your company's offerings. We use technology to quickly deliver a comprehensive campaign, but we have an expert thoroughly review each campaign to guarantee its quality.
Estimated time: 2-3 days
Unlike many alternative forms of advertisement, Paid Search and Local Services Ads provide platforms that allow us to be highly selective in targeting potential customers. Targeting specific search terms and keywords can allow us to isolate users that are both a fit for a certain product or service and are actively signaling their intent to make a purchase.
Many small businesses struggle to justify the cost of impression-based advertising, where a massive reach is typically required to offset the poor conversion metrics associated with these platforms. Paid Search and Local Services Ads offer superior click and conversion rates, and the pay-per-click nature allows you to maintain a broad reach, even on a constrained budget.
That doesn't necessarily mean these platforms work for every business. There are minimum thresholds for advertising budget and average customer value that need to be met to run a profitable campaign, though those thresholds are different for every business. If you'd like a free walk through of an analysis that's tailored to your company, you can contact us today!
Our pricing is designed to be clear and transparent. There will never be any unexpected charges, and you'll always know exactly what you're paying for.
Service fees do not include advertising costs, which you pay directly to Google.
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